Brigita's Here!

In today’s world, people are competing to make good money and have an impact at the same time. However, this phenomenon's first turning point occurred in the 1890s. It was called the rise of philanthropy when American industrialist Andrew Carnegie famously pronounced, “The man who dies rich, dies disgraced.” (Paul and Rabbat, 2021:29). Fast forward to the 2010s, and there was a rising period of conscious capitalists. In 2012, Kapor Capital came up with the idea of yoking investment dollars to social change. That was not a novel concept. Socially progressive mutual funds have been around for a long time (Lyonn, 2018: 202). In addition, Kapor believes impact investing might accomplish things that nonprofits and philanthropic organizations cannot achieve. Today’s business, as of 2022-2023 Interbrand Reports, is competing to be a leadership brand. It means they want their business and brand to be not only trendsetters but also leaders, so people will follow them. Furthermore, in order

As a communication student and professional who has worked in a nonprofit setting for the last 5 years, the word impact means a lot to me. What are the impacts we plan to make through our programs? Are we sure our campaigns are having an impact on rural villages? How do we maintain our organization so that our programs are impactful? Those questions were constantly running through my mind. Therefore, when I read The New Reason to Work by Roshan Paul and Ilaina Rabat, it feels like home. So familiar, and I could not agree more with many things both have written. However, the most insight I have gotten so far (I have not finished the book yet) is about the importance of aligning who you are with what you do. Paul and Rabat present this idea in a simple graphic that helps me digest it. Three bubbles with a circle arrow are present. The first bubble represents the INNER SELF, with subtexts of body, heart, and mind. The second bubble is OUTER SELF with subtext: behavior. The third bubble is