A value that lead people
Arie and Jacqualine, the founder of Pyopp Photo credit to pyoppfledge.com An author and marketing guru, Seth Godin , once said, “Don’t be different just to be different. Be different to be better.” This quote can be a tangible output if individuals are able to catch this statement wisely. Because being different is more than challenging. However, the story of Arie and Jacqualine, a married couple, would be a representative of the importance of being different. Both are the founders of Pyopp Fledge, the first adult barefoot footwear company in Indonesia. Their daughter, Alicia, was diagnosed with flat feet when she was 16 months old. Long story short, the situation has been an initial inspiration to build Pyopp (way before the Pyopp Fledge ), a kid’s shoe designed to replicate barefoot as closely as possible. According to the website, the journey was not smooth. They got a ton of criticism from people around them because of the design of the product. “The soles are too thin," “The ...